Monday, September 10, 2007

Data Points

Just a quick update:

We are consistently breaking the $600 per day barrier. Of the last 18 weekdays, we have had over $600 in daily sales on 9 of those days. We are consistently performing at the break even point with all overhead included (rent included). this does not account for any photography revenues. I have about $1200 in invoicing to do for August, and that is extra income on top of shop revenues.

We are still seeing growth, and new faces daily. Most of those new faces are developing into new regulars, which is what we need for sustained growth.

Premiere Global is a company in the building behind us with about 400 employees. They spoke to us last week about coming over to their building with a cart of sandwiches, burritos, pastries, cookies, as well as coffee and lattes (pre-made). They are an international teleconferencing company, and most of their employees are not able to leave the building during their shifts. Vendors who bring food typically sell out in 15 to 20 minutes. We have discussed bringing items to them at 9:30 am and again at 1:30 pm. This could boost our daily sales by $200-300 each day if it goes as well as they think it will!! Woo Hoo!

Basically, the 'health' of Nemo's Coffee is good, and getting better all the time. With that said, we have not had an income since before Christmas. I have been offered a couple of jobs recently, and Tracy and I have discussed me taking a job and hiring additional staff to help her with the coffee shop. That seems to be the right answer for now, and I think I will pursue the opportunities that have been presented. Both jobs are in the $30-35 per hour range and would really help us until the shop is creating enough revenue for us to pay ourselves. We have a person in mind to offer an assistant manager position to, and we are hoping it will work out well. We would still have to hire an additional person, possibly two... If you are local and know someone who would be a good fit for a coffee house, please give us a call!

Well, I've been up for 18 hours and I still have a few closing duties to finish before I go home. I'd better run...
Take care,
JD

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