Wednesday, April 21, 2010

Free Advertising

So tell me, what is the best type of advertising? There are many angles you could take to answer this question, but the best answer is the type that works! If it gets people in the door, then it is great advertising. However, we have found that advertising is incredibly expensive!! Print advertising is very pricey, and our culture is moving away from print media at an amazing speed, as if it has Ebola or something... We are reluctant to spend $1500-$2000 for print advertising, per publication. Today, I’m going to talk a little about FREE advertising... If you can get people in the door for FREE, I would say that is the ULTIMATE kind of exposure.

With that in mind, I have begun a Facebook campaign in the last couple of weeks. We currently have just over 300 ‘friends’, and that number is growing. I have been specifically sending friendship requests to people in our immediate area. They are our biggest potential for daily, repeat business, so that seems like a great place to start. Do we want to be friends with someone in Seattle? Sure, why not, but we are not going to see them walk through the front door, are we?

It is too early to tell if there has been any impact, but I’m going to keep at it and see what happens. It requires a little effort, but the price is exactly right! In this economy, we need to work every angle that we can to survive these lean times. Every single customer is highly important, and every new face that walks in the door is our key to surviving!

What I want to avoid is over-exposure. I don’t want people to ‘hide’ us, or ‘un-friend’ us because of a steady stream of insincere plugs for our business. I am trying to add a little bit of a personal touch to the posts, highlight the fact that we serve food, not just coffee, and especially to highlight the fact that our food is home-made! I am also adding freebies in the posts, just to keep everyone’s attention and to create some buzz. I want people to look forward to reading a Nemo’s post, not to scan past it without reading it!

Here is a sampling of some of my Facebook posts over the last couple of weeks...

We just made a fresh batch of chicken salad for lunch… We pressure cook and shred the chicken ourselves, so it is moist and tender. …not that stringy, fake-chicken stuff out of a can. Add some purple onion and craisins (both are optional), Provolone cheese, green leaf lettuce, and a little spice, and you have the makings of an amazing sandwich. Get yours on a croissant, or on organic sunflower wheat bread!

I smell fresh scones and muffins coming out of the oven. Yes, made here at Nemo's, from scratch!! Come to think of it, I also smell some amazing espresso headed for a large latte...

Nemo's is ready to make your lunch! Made to order sandwiches including Chicken Salad, Turkey/Bacon/Swiss/Avocado, Ham and cheese with home-made honey mustard spread, AWESOME burritos, HUGE salads with chicken, feta cheese, craisins, purple onion, sliced almonds and home-made cornbread scones...

Come to Nemo's... We can help!

As always, everything is home-made and made to order!! We put extra smiles in our food, just in case you need some for the afternoon.

James Baldrick is Nemo's 300th friend! I think that is worth a free coffee! Print this page out and bring it in for a free cup of java!! ...but only if you are James! LOL

Good morning everybody!! Don't forget, we are giving away lunch for two and a pound of coffee this week. Stop in at Nemo's to register for the drawings!! What is better than winning lunch for you and a friend???

If you are feeling sluggish on Monday morning, stop in at Nemo's for some much needed caffeine! Try a Southwest Meatless Breakfast Burrito while you are at it!!
Congrats to Jason Opp, this week's prize winner at Nemo's Coffee!

Jason has won lunch for two, and as you know, the sandwiches, soup, salads, and burritos are all delicious (and home-made)!! Fridays are always great, but getting free food makes today even better!!
Thanks to everyone else who participated in last week’s drawing, and keep trying in our upcoming drawings!

We are having our first weekly drawings today for a FREE POUND OF COFFEE, and FREE LUNCH FOR TWO!! If you would like to be in next week’s drawing, stop in for details!
I smell coffee brewing... :)

Breakfast burritos.... Yummy! Go regular or go Southwest Meatless Burrito, but definitely go burrito this morning! All home made at Nemo's... Have an awesome day!

Purchase a large smoothie or Iceberg (Frapuccino for those who only speak *$) after 2pm and enter to win a FREE POUND OF COFFEE! Drawings will be weekly. Stop in and get in on the action! Everybody loves FREE STUFF!

Nemo's now offers a yogurt parfait with homemade honey oat granola, as well as blueberries, blackberries, and raspberries!! Perfect for those days when you don't want a burrito or pastry for breakfast!

We are playing the movie "Up" today at Nemo's... If you are just waking up and need some coffee and a breakfast burrito, come and see us!!

Tracy made a new vegetarian breakfast burrito today at Nemo's. Rice, eggs, black beans, corn, tomato, green chilies, onion, cheddar cheese, and a special mix of spices! Come in Monday and try a Southwest Meatless Burrito at Nemo's! ...and, as always, everything is homemade!

Tracy makes her chicken salad by pressure cooking and shredding the chicken herself, then adding all the good stuff to make it awesome!! She puts extra smiles in it, just in case you need a few...