Monday, February 11, 2008

Another Starbucks detail in the news...

News Headline Today:
"Starbucks serving up free Wi-Fi with AT&T"

Apparently, Starbucks has been reading my blog to get ideas… They have decided to copy Nemo’s and offer free wi-fi internet service… Here is a quote:

“We're very excited about what we're doing together to align ourselves with what consumers want," said Rick Welday, a chief marketing officer for AT&T's consumer business.”

Well, sort of…

If you pay with a Starbucks card, then you get two hours free. Otherwise, or if you want more time, it will cost $3.99 for two hours. If you are thinking that will really add up, it will. They are also offering a monthly membership for $19.95.

…or, you can come to Nemo’s and have free Wi-Fi service all the time, no matter how you pay, or even if you don’t buy anything! Who wants to pay $20 bucks a month on top of what you already pay for cable or DSL at home?

If you want to call $3.99 for two hours of internet service “aligning themselves with what consumers want” then they really should go and think about it some more. While they are thinking about that, they should try to think of where to get some decent coffee to serve, too!

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