If you are a long time reader of our blog, you might remember that a local TV show (Mike Boyle’s Restaurant Show) did a 20 minute segment on Nemo’s Coffee right after we opened. It aired over and over again for several weeks, here in Colorado Springs and in Denver.
We have always been hesitant to sink money into print advertising. The exposure by print media is very limited, and the costs are extremely high. Why pay a very high price to put an ad in a paper that goes city-wide, when our target market is the 80909 and 80910 zip codes? We have marketed Nemo’s via word of mouth, mostly, by keeping our customers happy. We also use Facebook to invite new people to Nemo’s, identified as potential customers by where they work (Memorial Hospital, Olympic Training Center, medical complexes on Printers Parkway, etc…).
We have an opportunity to work with Mike Boyle again in June. He is going to broadcast live from our location, as part of his “Lunch Bunch” tour. He broadcasts from a different location every Saturday, and the host restaurant provides a special deal on their products. The radio station is KVOR 740, so our specials have to be based on a 740 system. Here are the deals we will be offering:
$7.40 2 sandwiches and specialty iced teas
$3.70 sandwich and specialty iced tea
$2.96 2 homemade breakfast burritos
$1.48 single homemade breakfast burrito
.74 scones
.74 medium specialty drink (lattes, mochas, caramel swirls, etc)
The sandwiches will be Tracy’s chicken salad sandwich. She pressure cooks chicken in the shop, and then shreds it after it cools. She then mixes in mayonnaise and spices. The sandwich is served on either a croissant or organic sunflower wheat bread, with provolone cheese, dried cranberries (craisins), purple onion, and romaine lettuce.
The breakfast burritos are VERY large, and are also homemade on site. We use Jimmy Dean sausage, real scrambled eggs (we crack the eggs! We don’t use that egg in a juice container product), potatoes, cheddar cheese, and homemade pico de gallo (salsa, for my friends from the Midwest).
Tracy also makes the most incredible scones from scratch. She even grinds her own wheat! Some of her signature scones are ‘lemon ginger’, ‘raspberry white chocolate’, ‘cranberry orange’, and dark chocolate espresso.’ She has many other original scones, and she is always experimenting with new versions.
We also have other pastries, breakfast sandwiches, homemade soup, salads, fruit smoothies, etc.
…and don’t forget about our private conference room with available projector.
Friday, February 20, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment