I was reading an article about pending Starbucks layoffs, and I couldn't help myself after reading this paragraph:
Initially, Schultz said he was eliminating heated breakfast sandwiches because their smell overwhelmed the aroma of coffee. Then, Starbucks decided to keep the sandwiches because it found a way to minimize the smell (by subtracting a piece of cheese).
I thought "WOW, this will make a great opportunity for a blog entry title!"
Starbucks sales continue to slide, and they are laying off lots of corporate staff, and regional/district managers. I just wonder how far they will slide before they concentrate on what is really important, which is getting their product quality back to where it was in 1995. Maybe they have grown so big that they have no chance of doing so. They are also facing a new foe with McDonald's opening espresso bars. McDonalds has also opted for the "crummy drink generators," otherwise known as Super Automatics. Shops who are dedicated to making great coffee have very little to fear, but I imagine Starbucks will take another hit on sales. If you can get an equally crummy latte, along with some of those sweet Micky D's french fries, why on earth would you ever go to Starbucks again??? And, yes, I am serious about the french fries. They are my favorite...
As for Nemo's, we will continue to grind and tamp fresh espresso, and time our shots for the optimal espresso flavor and quality. Sorry, we don't serve french fries, though.
Take care,
JD
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